Cover Image

Marketing the Third Reich : persuasion, packaging and propaganda /

Bibliographic Details
Main Author: O'Shaughnessy, Nicholas J., 1954- (Author)
Format: Book
Language:English
Published: London ; New York : Routledge, [2018]
Series:Routledge studies in fascism and the far right.
Subjects:
Nazi propaganda.
National socialism > Germany > History.
Totalitarianism and art > Germany > History.
Table of Contents:
  • Was there a Nazi brand?
  • The marketing managers of the Third Reich : a chaos theory of government
  • Operational : impelementing the nazi brand
  • Promotion : political marketing communication
  • the ministry of illusion
  • Product : Adolf Hitler, the Ersatz Kaiser
  • Packaging : the politics of consumption and the consumption of politics
  • Place : political marketing channels, the entrepreneurship of the public space
  • Legacy : the implications of the nazi brand
  • Hitler our contemporary : brand heritage, the reich as power brand
  • Was Adolf Hitler ahead of his time? : a review of comparative self-presentation
  • Epilogue: the Führer and the Donald : the ghost of a resemblance?.