rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing the Third Reich
    sub title: persuasion, packaging and propaganda
  name:
    name part: O'Shaughnessy, Nicholas J.
    name part: 1954-
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2018
    copyright date: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 290 pages : illustrations ; 23 cm.
  table of contents: Was there a Nazi brand? -- The marketing managers of the Third Reich : a chaos theory of government -- Operational : impelementing the nazi brand -- Promotion : political marketing communication -- the ministry of illusion -- Product : Adolf Hitler, the Ersatz Kaiser -- Packaging : the politics of consumption and the consumption of politics -- Place : political marketing channels, the entrepreneurship of the public space -- Legacy : the implications of the nazi brand -- Hitler our contemporary : brand heritage, the reich as power brand -- Was Adolf Hitler ahead of his time? : a review of comparative self-presentation -- Epilogue: the Führer and the Donald : the ghost of a resemblance?.
  note: Nicholas O'Shaughnessy.
  note: Includes bibliographical references and index.
  subject:
    geographic code: e-gx---
  subject:
    topic: Nazi propaganda
  subject:
    topic: National socialism
    geographic: Germany
    topic: History
  subject:
    topic: Totalitarianism and art
    geographic: Germany
    topic: History
  classification: DD254 .O83 2018
  classification: 320.94301/4
  related item:
    title info:
      title: Routledge studies in fascism and the far right
  identifier: 9781138060562
  identifier: 1138060569
  identifier: 9781138060586
  identifier: 1138060585
  identifier: 9781315163000
  identifier: 2017017996
  record info:
    record content source: DLC
    record creation date: 170818
    record change date: 20180430074822.0
    record identifier: in00003897014