Consumer marketing 2018-2019 /

Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format: eBook
Language:English
Published: Miramar, FL : Richard K. Miller & Associates, [2017]
Edition:5th Edition.
Series:RKMA market research handbook series.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource (382 pages)
Bibliography:Includes bibliographical references (pages 374-382).
ISBN:9781577832560
1577832566
9781577832492
1577832493
ISSN:2472-4920