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Black African restaurants and cuisine : a case study interrogation of ethnic inclusiveness in the UK /

In this case study the author assesses the limitations an ethnic restaurant faces when expanding its market, along with discussing the process involved with that expansion. The case follows the story of Elizabeth and seven African restaurateurs in the UK: it evaluates the exogenous (e.g., prejudice)...

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Bibliographic Details
Main Author: Ojo, Sanya, 1960- (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: London : SAGE Publications Ltd, 2017.
Series:SAGE Knowledge. Cases.
Subjects:
Small business > Growth > Case studies.
Small business > Management > Case studies.
Ethnic relations > Economic aspects > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:In this case study the author assesses the limitations an ethnic restaurant faces when expanding its market, along with discussing the process involved with that expansion. The case follows the story of Elizabeth and seven African restaurateurs in the UK: it evaluates the exogenous (e.g., prejudice) and endogenous (e.g., financial) factors that are critical drivers for immigrants’ socio-economic growth and inclusion. From the perspective of these Black African restaurateurs the case study highlights the concepts of breakout and ethnic identity in a multicultural society.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781526426703 (ebook) :