Description
| Summary: | This case describes a conveniently located but relatively small coffee shop in Pudong (Shanghai). It is a family-owned and managed business. During the previous two years overall sales and profit performance of the business has been disappointing in the context of increased popularity of coffee consumption in China. Thus the current position of the business presents a challenge and opportunity for the manager of this coffee shop. This case requires a coherent analysis of the current situation of the business together with clear recommendations for its future direction and profit improvement. In turn, an integrated set of performance measures should be identified, based on identified critical success factors. A financial forecast is also required, based on given assumptions, and candidates are also invited to provide general business advice including those relating to the current valuation of the business.
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| Item Description: | Originally Published InClarke, P. (2010). The Pudong Coffee Shop. IMA Education Case Journal, 3(3), Article 2. |
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| Physical Description: | 1 online resource : illustrations. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781526427953 (ebook) : |
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