Transglobal airlines /

A government-owned, monopoly airline is scheduled to be privatized. A group of young managers has banded together to undertake an analysis of the current situation and recommend a post-privatization strategy. Using data gathered by the group, students are asked to prepare an analysis of market segme...

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Bibliographic Details
Main Authors:	Moriarity, Shane, 1944- (Author), Hopkins, Laura (Author), Slessor, Andrew (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2017.
Series:	SAGE Knowledge. Cases.
Subjects:	Privatization > Case studies. Cost accounting > Case studies. Break-even analysis > Case studies. Transglobal airlines > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	A government-owned, monopoly airline is scheduled to be privatized. A group of young managers has banded together to undertake an analysis of the current situation and recommend a post-privatization strategy. Using data gathered by the group, students are asked to prepare an analysis of market segment profitability. In addition they are asked to estimate the breakeven passenger volume for one of its routes. After doing a SWOT analysis students are asked to prepare and present a recommendation for a strategy to the firm’s executive committee.
Item Description:	Originally Published InMoriarity, S., Hopkins, L., & Slessor, A. (2011). TransGlobal Airlines. IMA Education Case Journal, 4(3), Article 2.
Physical Description:	1 online resource : illustrations.
ISBN:	9781526427809 (ebook) :