Cat & Joe’s Pig Rig : should we stay or should we go? /
Cathy Obertowitch and Joe Thompson had just received an invitation to bring their food truck, Cat & Joe’s Pig Rig, to a rodeo event in a town 70 kilometers away. They weren’t sure whether attending the special event would be worth their time, effort, and expense or if they would be better off no...
| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2017.
|
| Series: | SAGE Knowledge. Cases.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Cathy Obertowitch and Joe Thompson had just received an invitation to bring their food truck, Cat & Joe’s Pig Rig, to a rodeo event in a town 70 kilometers away. They weren’t sure whether attending the special event would be worth their time, effort, and expense or if they would be better off not attending at all and continuing with business as usual. This case encourages students to analyze the profitability and viability of attending the event and to examine both the financial and nonfinancial aspects of the decision. Students will be called upon to perform breakeven calculations, a target profit analysis, and a “what if?” analysis of the opportunity. This case represents a straightforward, real-world application of Cost-Volume-Profit (CVP) analysis. |
|---|---|
| Item Description: | Originally Published InBell, T., & Fergus, A. (2014). Cat & Joe’s Pig Rig: Should we stay or should we go? IMA Educational Case Journal, 7(3), Article 3. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781526426536 (ebook) : |