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Thirsty dog! and thirsty cat! : is the second time a charm? /

Newly appointed Marketing Director, Sharon Samuel is faced with the challenge of launching a new pet specialty beverage. However, having studied a similar failed product in her MBA program, Sharon knows she needs to carefully consider how to effectively launch this product. This case encourages stud...

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Bibliographic Details
Main Authors: Palmer, Lynda (Author), Salas, Jim (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Pet food industry > Case studies.
New products > Case studies.
Marketing > Management > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book

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