| Tag |
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| LEADER |
00000cam a2200000 i 4500 |
| 001 |
in00003892113 |
| 005 |
20190416170918.0 |
| 006 |
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| 007 |
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| 008 |
160408s2016 enka fo 000|0|eng|d |
| 020 |
|
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|a 9781473977662 (ebook) :
|c No price
|
| 035 |
|
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|a (StDuBDS)EDZ0001385872
|
| 040 |
|
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|a StDuBDS
|b eng
|e rda
|c StDuBDS
|e pn
|d UtOrBLW
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| 050 |
|
4 |
|a HF5415.153
|
| 082 |
0 |
4 |
|a 658.575
|2 23
|
| 100 |
1 |
|
|a Palmer, Lynda,
|e author.
|
| 245 |
1 |
0 |
|a Thirsty dog! and thirsty cat! :
|b is the second time a charm? /
|c Lynda Palmer & Jim Salas.
|
| 264 |
|
1 |
|a [London] :
|b SAGE,
|c 2016.
|
| 300 |
|
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|a 1 online resource :
|b illustrations (black and white, and colour).
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 336 |
|
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|a still image
|b sti
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a SAGE knowledge. Cases
|
| 520 |
8 |
|
|a Newly appointed Marketing Director, Sharon Samuel is faced with the challenge of launching a new pet specialty beverage. However, having studied a similar failed product in her MBA program, Sharon knows she needs to carefully consider how to effectively launch this product. This case encourages students to put themselves in the shoes of a newly hired Marketing Director and recommend a launch plan for a new pet product by assessing the current research and viewing the mistakes of a failed launch for a similar offering.
|
| 588 |
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|a Description based on online resource; title from home page (viewed on May 4, 2016).
|
| 650 |
|
0 |
|a Pet food industry
|v Case studies.
|
| 650 |
|
0 |
|a New products
|z Case studies.
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2008107424
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Salas, Jim,
|e author.
|0 http://id.loc.gov/authorities/names/no2015002930
|
| 710 |
2 |
|
|a Sage Publications.
|0 http://id.loc.gov/authorities/names/n82029394
|
| 830 |
|
0 |
|a SAGE knowledge. Cases.
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=http://sk.sagepub.com/cases/thirsty-dog-and-thirsty-cat-is-the-second-time-a-charm
|z Connect to the full text of this electronic book
|t 0
|
| 999 |
f |
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|s df2cfd4c-4324-3749-bec8-5f13ba2b7d52
|i 80237522-5773-3f15-9558-f64d4c1eba01
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF5415.153
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5415.153
|t 0
|l Available Online
|