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Alcoa & the auto industry /

Alcoa scored a major success with Ford's F-150. Could the company replicate its success to sell increasing amounts of aluminum to the automotive industry?

Bibliographic Details
Main Authors: Rosenthal, Jean W., 1945- (Author), Gentry, Bradford S. (Author), Cort, Todd (Author), Rogan, Jennifer Oldham (Author), Elias, Jaan (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Aluminum Company of America.
Consumer behavior > Case studies.
Economic forecasting > Case studies.
Marketing > Management > Case studies.
Automobile industry and trade > United States > Management > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Alcoa scored a major success with Ford's F-150. Could the company replicate its success to sell increasing amounts of aluminum to the automotive industry?
Item Description:Originally Published in: Rosenthal, J., Gentry, B., Cort, T., Oldham Rogan, J., & Elias, J. (2014). Alcoa & the Auto Industry. New Haven, CT: Yale School of Management, Yale University. Retrieved from http://vol11.cases.som.yale.edu/alcoa-auto-industry.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781473977563 (ebook) :