Description
| Summary: | During the 1950s, a small band of meteorologists, physicists and chemists began conducting observations and building models linking an increase in CO2 and other gases in the atmosphere to the general warming of the earth's climate, a phenomenon dubbed 'the greenhouse effect."'Since CO2 was a byproduct of the burning of fossil fuels, these models implied that human activity was a contributor to this increase in global temperature. During the 1980s, the models drew more scientific adherents as additional observations lent further support to the theory. In 1988, the greenhouse effect hit the front pages, as NASA scientist James Hansen told a Congressional committee that he was '99% certain' that global warming due to the greenhouse effect was underway and could have potentially devastating effects. This case study examines this topic.
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| Item Description: | Originally Published in: Elias, J., & Millstein, I. M. (2007). General Motors and Kyoto (1998): As Global Warming Ends the ICE Age, the Largest Automaker Considers How It Positions Itself in a Polarized Political Environment. 07-037. New Haven, CT: Yale School of Management, Yale University. |
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| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
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| ISBN: | 9781473974074 (ebook) : |
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