rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Pepita Disco PPM
    sub title: margins and elasticity
  name:
    name part: Hennessy, Julie
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Meagher, Evan
    role:
      role term: author.
  name:
    name part: Sage Publications
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations (black and white, and colour).
  abstract: Carolina Araujo had recently taken control of her family's business, Pepita Disco PPM, Uruguay's second-largest producer of beef-based dog food, treats, and toys. While she respected the company's nearly eighty-year history, Carolina felt that Pepita Disco had grown complacent with its market share and was basically preserving the status quo. Her plan was to re-energize the employee base and grow Pepita Disco's business faster than the overall market. This exercise poses a fictional problem about a company's efforts to predict the impacts of price, product cost, and spending moves on profitability.
  target audience: specialized
  note: Julie Hennessy & Evan Meagher.
  note: Originally Published in: Hennessy, J., & Meagher, E. (2012). Pepita Disco PPM: Margins and Elasticity (Case revised 15/12/2014). 3-112-004. Evanston, IL: Kellogg School of Management, Northwestern University.
  subject:
    name:
      name part: Pepita Disco PPM.
  subject:
    topic: Accounting
    genre: Case studies
  classification: HF5636
  classification: 657
  related item:
    title info:
      title: SAGE knowledge. Cases
  identifier: 9781473960428 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 160408
    record change date: 20190416170633.0
    record identifier: in00003890888
    language of cataloging:
      language term: eng