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Affluent Advertising establishes a Human Resource (HR) department in response to increasing external competition and internal turnover. The department's prerogative, however, is primarily limited to the espousal of administrative discipline and communication of top managements' decisions to employees, after anchoring them in rhetoric of management knowledge and organizational efficiency. An early and unexpected failure of this department raises several questions regarding its need and significance as well as its future in the organization. At a more broad level, the case highlights the use or abuse of HR department as a tool for reinforcing systems of dominance and legitimizing the self-interested decisions of top management and firm owners.
Originally Published in: Muhammad, F., & Khan, F. R., (2010). HRM at Affluent Advertising (Pvt.) Ltd. Asian Journal of Management Cases, 7(2), 177-198. DOI: 10.1177/097282011000700206.