rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: In search of luxurious slippers
    part number: A
    part name: The birth of Edmini, an entrepreneurial venture in the UAE
  title info:
    title: Birth of Edmini, an entrepreneurial venture in the UAE
  name:
    name part: Alshaali, Abdulnasser
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Bodolica, Virginia
    name part: 1976-
    role:
      role term: author.
  name:
    name part: Sage Publications
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations (black and white, and colour).
  abstract: This case study illustrates the birth of an entrepreneurial business concept, named Edmini, which was initiated by two Emirati citizens. The main idea behind Edmini lies in the creation of an online store to provide male consumers in the United Arab Emirates (UAE) convenient means to acquire customized high-end slippers. Bringing out subtly the culture and tradition of the local UAE population, the case offers relevant insights into various processes and steps that were put in place to establish the Edmini brand between 2009 and 2010. By showcasing a different optimal branding schemes and allocating required resources for footwear manufacturing, this case provides the opportunity to grasp a thorough understanding of the challenges that a start-up could face.
  target audience: specialized
  note: Abdulnasser Alshaali & Virginia Bodolica.
  note: Originally Published in: Alshaali, A., & Bodolica, V. (2013). In Search of Luxurious Slippers: The Birth of Edmini, an Entrepreneurial Venture in the UAE (A). Asian Journal of Management Cases 10(1), 97-106. DOI: 10.1177/0972820112471261.
  subject:
    topic: Entrepreneurship
    geographic: United Arab Emirates
    genre: Case studies
  classification: HB615
  classification: 338.04095357
  related item:
    title info:
      title: SAGE knowledge. Cases
  identifier: 9789351508342 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 160408
    record change date: 20190416170624.0
    record identifier: in00003890797
    language of cataloging:
      language term: eng