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Fruit around the world /

This case study provides an overview of the international fruit industry. The availability of non-indigenous fruits to consumers around the world is largely due to the success of both international distribution and international marketing channels.

Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Export marketing > Case studies.
Fruit > Marketing > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study provides an overview of the international fruit industry. The availability of non-indigenous fruits to consumers around the world is largely due to the success of both international distribution and international marketing channels.
Item Description:Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Fruit Around the World. In International marketing (pp. 373-374). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506323237 (ebook) :