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A good night's sleep /

Everyday experiences can present major marketing opportunities. This case study provides an overview of the marketing possibilities that emerge from international cultural differences in sleep habits and patterns. The Japanese market is of particular interest, due to a unique type of bed comprised o...

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Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Export marketing > Case studies.
Beds > Japan > Design.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Everyday experiences can present major marketing opportunities. This case study provides an overview of the marketing possibilities that emerge from international cultural differences in sleep habits and patterns. The Japanese market is of particular interest, due to a unique type of bed comprised of a number of elements, each designed for optimum sleep quality.
Item Description:Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). A Good Night's Sleep. In International marketing (pp. 227-228). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506322896 (ebook) :