Cover Image

Focus on cosmetics /

Certain products require different marketing strategies when sold internationally, depending on cultural and ethical contexts. This case study discusses these issues with respect to the cosmetics industry and the various intricacies that marketers must consider.

Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Consumer behavior > Case studies.
Export marketing > Case studies.
Cosmetics > Marketing > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Certain products require different marketing strategies when sold internationally, depending on cultural and ethical contexts. This case study discusses these issues with respect to the cosmetics industry and the various intricacies that marketers must consider.
Item Description:Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Focus on Cosmetics. In International marketing (pp. 192-193). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506322919 (ebook) :