TOTO, positioning plumbing products globally /

TOTO is the world's largest manufacturer of toilets. It holds its position based on beliefs about company innovations combined with an emphasis on sustainability. This case discusses the firm's international marketing practices and the ethical guidelines that it follows.

Bibliographic Details
Main Authors:	Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author:	Sage Publications
Format:	eBook
Language:	English
Published:	[London] : SAGE, 2016.
Series:	SAGE knowledge. Cases.
Subjects:	Export marketing > Case studies. Plumbing equipment industry > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	TOTO is the world's largest manufacturer of toilets. It holds its position based on beliefs about company innovations combined with an emphasis on sustainability. This case discusses the firm's international marketing practices and the ethical guidelines that it follows.
Item Description:	Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). TOTO: Positioning Plumbing Products Globally. In International marketing (pp. 187-188). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:	1 online resource : illustrations (black and white, and colour).
ISBN:	9781506322742 (ebook) :