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| LEADER |
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| 005 |
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| 007 |
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| 008 |
160408s2016 enka fo 000|0|eng|d |
| 020 |
|
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|a 9781506322735 (ebook) :
|c No price
|
| 035 |
|
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|a (StDuBDS)EDZ0001382689
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| 040 |
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|a HF5415.32
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| 082 |
0 |
4 |
|a 658.8343
|2 23
|
| 100 |
1 |
|
|a Baack, Daniel W.,
|e author.
|0 http://id.loc.gov/authorities/names/n2011083177
|
| 245 |
1 |
4 |
|a The wide world of tea /
|c Daniel W. Baack, Eric G. Harris & Donald Baack.
|
| 264 |
|
1 |
|a [London] :
|b SAGE,
|c 2016.
|
| 300 |
|
|
|a 1 online resource :
|b illustrations (black and white, and colour).
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 336 |
|
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|a still image
|b sti
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
|
|a SAGE knowledge. Cases
|
| 500 |
|
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|a Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). The Wide World of Tea. In International marketing (pp. 157-158). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
|
| 520 |
8 |
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|a This case study helps students understand the global tea market and considers key companies such as Honest Tea, Liptons and Nestea. In the global marketplace, different types of tea have different cultural meanings and different rates of consumption.
|
| 588 |
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|a Description based on online resource; title from home page (viewed on April 26, 2016).
|
| 650 |
|
0 |
|a Consumers' preferences
|v Case studies.
|
| 650 |
|
0 |
|a Tea trade
|v Case studies.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Harris, Eric G.,
|e author.
|0 http://id.loc.gov/authorities/names/n2009024536
|
| 700 |
1 |
|
|a Baack, Donald,
|e author.
|0 http://id.loc.gov/authorities/names/n97049335
|
| 710 |
2 |
|
|a Sage Publications.
|0 http://id.loc.gov/authorities/names/n82029394
|
| 830 |
|
0 |
|a SAGE knowledge. Cases.
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=http://sk.sagepub.com/cases/the-wide-world-of-tea
|z Connect to the full text of this electronic book
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|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF5415.32
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5415.32
|t 0
|l Available Online
|