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The wide world of tea /

This case study helps students understand the global tea market and considers key companies such as Honest Tea, Liptons and Nestea. In the global marketplace, different types of tea have different cultural meanings and different rates of consumption.

Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Consumers' preferences > Case studies.
Tea trade > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study helps students understand the global tea market and considers key companies such as Honest Tea, Liptons and Nestea. In the global marketplace, different types of tea have different cultural meanings and different rates of consumption.
Item Description:Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). The Wide World of Tea. In International marketing (pp. 157-158). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506322735 (ebook) :