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Electrolux : refrigeration and segmentation /

Electrolux offers a variety of refrigerators and other household goods in many countries all around the world. This case examines Electrolux's marketing practices and product designs across different cultures.

Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Electrolux Group.
Market segmentation > Case studies.
Export marketing > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Electrolux offers a variety of refrigerators and other household goods in many countries all around the world. This case examines Electrolux's marketing practices and product designs across different cultures.
Item Description:Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Electrolux: Refrigeration and Segmentation. In International marketing (pp. 153-154). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506322728 (ebook) :