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Teens and jeans : clothing in transition /

Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particula...

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Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Jeans (Clothing) > Case studies.
Consumers' preferences > Case studies.
Teenage consumers > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Denim and jeans are consistently popular in most countries throughout the world. However, despite their universal appeal, different markets result in different brands and denim styles being more popular in some countries than others. This case study examines the international jeans market, particularly among teenagers.
Item Description:Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Teens and Jeans: Clothing in Transition. In International marketing (pp. 37-38). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506322537 (ebook) :