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Carrefour : retailing in an international marketplace /

The French supermarket company, Carrefour, has grown to own a significant share of the global retail market. This case study examines how Carrefour has ensured its success in international markets by adapting its strategies, depending on local culture, economy or religious differences.

Bibliographic Details
Main Authors: Baack, Daniel W. (Author), Harris, Eric G. (Author), Baack, Donald (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Carrefour (Market chain)
Export marketing > Case studies.
Retail trade > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The French supermarket company, Carrefour, has grown to own a significant share of the global retail market. This case study examines how Carrefour has ensured its success in international markets by adapting its strategies, depending on local culture, economy or religious differences.
Item Description:Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Carrefour: Retailing in an International Marketplace. In International marketing (pp. 34-35). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506322520 (ebook) :