Description
| Summary: | This case reviews the entrepreneurial example of IKEA and the expansion of the company. It examines the profile of the company's founder, the innovative Ingvar Kamprad, and his early beginnings in his hometown in Sweden.
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| Item Description: | Originally Published in: Hisrich, R. D., & Kearney, C. (2013). Scenario: IKEA. In Managing innovation and entrepreneurship (pp. 106-109). Los Angeles: SAGE Publications, Inc. ISBN: 9781452241357. |
| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
| ISBN: | 9781506323152 (ebook) : |