Cover Image

Facebook /

This case discusses Mark Zuckerberg and the creation of Facebook. It examines the entrepreneurial mind behind the social media phenomenon and the business strategies that led to its rapid expansion.

Bibliographic Details
Main Authors: Hisrich, Robert D. (Author), Kearney, Claudine (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Facebook (Firm)
Entrepreneurship > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case discusses Mark Zuckerberg and the creation of Facebook. It examines the entrepreneurial mind behind the social media phenomenon and the business strategies that led to its rapid expansion.
Item Description:Originally Published in: Hisrich, R. D., & Kearney, C. (2013). Scenario: Facebook. Managing innovation and entrepreneurship (pp. 3-6). Los Angeles: SAGE Publications, Inc. ISBN: 9781452241357.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781506322544 (ebook) :