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Developing new spectacles /

This case study considers how new product development is managed in SMEs, as demonstrated by the Italian spectacle industry. In particular, there are a number of influential factors acting on the new product development process, which can go some way to ensure ongoing success.

Bibliographic Details
Main Author: Chaston, Ian (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
New products > Case studies.
Eyeglass industry > Italy > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book

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