Developing new spectacles /

This case study considers how new product development is managed in SMEs, as demonstrated by the Italian spectacle industry. In particular, there are a number of influential factors acting on the new product development process, which can go some way to ensure ongoing success.

Bibliographic Details
Main Author: Chaston, Ian (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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500 |a Originally Published in: Chaston, I. (2010). Developing New Spectacles. In Entrepreneurial management in small firms (page 139). London: SAGE Publications Ltd. ISBN: 9781848600256. 
520 8 |a This case study considers how new product development is managed in SMEs, as demonstrated by the Italian spectacle industry. In particular, there are a number of influential factors acting on the new product development process, which can go some way to ensure ongoing success. 
588 |a Description based on online resource; title from home page (viewed on April 26, 2016). 
650 0 |a New products  |z Case studies. 
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