Description
| Summary: | E-ticketing in India has experienced tremendous growth in the last few years and has become a common and popular tool for booking airline and rail tickets. However, nobody thought it could work for bus reservations considering the fragmented nature of this segment. It was not until Phanindra Sama (Phani) felt it to be a huge customer dilemma, which could become a potential business opportunity. It was in the month of October 2005, when Phani decided to go home from Bangalore to Hyderabad to spend time with his family on Diwali - a major Indian festival. When he went to the bus stop to buy a ticket, he found that there was no ticket available as buses were running full on account of festival season.
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| Item Description: | Originally Published in: Gupta, R., & Pandit, A. (2011). The journey of Redbus. Asian Journal of Management Cases 8(2): 171-188. DOI: 10.1177/097282011100800205. |
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| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
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| ISBN: | 9789351503828 (ebook) : |
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