The browser war /

Entrepreneurial firms are largely successful when they can occupy a previously empty niche in the market. However, larger, more established companies with extensive resources at their disposal can begin competing with the entrepreneurial firm and cause them to fail, as was the case with Netscape and...

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Bibliographic Details
Main Author: Chaston, Ian (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Online Access:Connect to the full text of this electronic book

MARC

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500 |a Originally Published in: Chaston, I. (2010). The Browser War. In Entrepreneurial management in small firms (pp. 80-81). London: SAGE Publications Ltd. ISBN: 9781848600256. 
520 8 |a Entrepreneurial firms are largely successful when they can occupy a previously empty niche in the market. However, larger, more established companies with extensive resources at their disposal can begin competing with the entrepreneurial firm and cause them to fail, as was the case with Netscape and Microsoft's Internet browsers in the 1990s. 
588 |a Description based on online resource; title from home page (viewed on April 26, 2016). 
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