The browser war /
Entrepreneurial firms are largely successful when they can occupy a previously empty niche in the market. However, larger, more established companies with extensive resources at their disposal can begin competing with the entrepreneurial firm and cause them to fail, as was the case with Netscape and...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
|
| Series: | SAGE knowledge. Cases.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Entrepreneurial firms are largely successful when they can occupy a previously empty niche in the market. However, larger, more established companies with extensive resources at their disposal can begin competing with the entrepreneurial firm and cause them to fail, as was the case with Netscape and Microsoft's Internet browsers in the 1990s. |
|---|---|
| Item Description: | Originally Published in: Chaston, I. (2010). The Browser War. In Entrepreneurial management in small firms (pp. 80-81). London: SAGE Publications Ltd. ISBN: 9781848600256. |
| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
| ISBN: | 9781473938786 (ebook) : |