Cover Image

Market, what market? /

There are instances where it is challenging, or even impossible, to determine the market need for an entirely new product or venture. As Friends Reunited proves in this case, sometimes launching the business is the only way to gauge the market's response.

Bibliographic Details
Main Author: Chaston, Ian (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Friends Reunited (Great Britain)
Entrepreneurship > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:There are instances where it is challenging, or even impossible, to determine the market need for an entirely new product or venture. As Friends Reunited proves in this case, sometimes launching the business is the only way to gauge the market's response.
Item Description:Originally Published in: Chaston, I. (2010). Market, What Market? In Entrepreneurial management in small firms (pp. 76-77). London: SAGE Publications Ltd. ISBN: 9781848600256.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781473938762 (ebook) :