Cover Image

Assessing the opportunity /

This case study demonstrates that, in practice, entrepreneurial ventures can be more successful than at first anticipated, as with Isaac Larian's Bratz dolls outselling the perennially popular Barbie in the USA.

Bibliographic Details
Main Author: Chaston, Ian (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Entrepreneurship > Case studies.
Success in business > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This case study demonstrates that, in practice, entrepreneurial ventures can be more successful than at first anticipated, as with Isaac Larian's Bratz dolls outselling the perennially popular Barbie in the USA.
Item Description:Originally Published in: Chaston, I. (2010). Assessing the Opportunity. In Entrepreneurial management in small firms (pp. 74). London: SAGE Publications Ltd. ISBN: 9781848600256.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781473938748 (ebook) :