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Social media implementation by SMEs : the case of Luxury Food Stop /

The overall aim of this case study is to understand the issue surrounding social media marketing for the Marketing Manager of an SME Luxury Food Stop. By drawing upon this case study, learners will gain necessary insight into the challenges that SME Marketing Managers face on an ongoing basis, in an...

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Bibliographic Details
Main Authors: Choi, Go-Eun (Author), Bolan, Peter (Author), Hutchinson, Karise (Author), Mitchell, Richard (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Social marketing > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The overall aim of this case study is to understand the issue surrounding social media marketing for the Marketing Manager of an SME Luxury Food Stop. By drawing upon this case study, learners will gain necessary insight into the challenges that SME Marketing Managers face on an ongoing basis, in an increasingly digitised world.
Physical Description:1 online resource : illustrations (black and white, and colour).
ISBN:9781473937581 (ebook) :