The BMW group's journey to leadership in sustainable development practice : integrating engineering design and strategic thinking /
The challenges facing global businesses have intensified due to aggressive competition, increased government regulation, more demanding customers and stakeholders, and greater uncertainties. Rather than respond to these challenges as they occur, the BMW Group has prospered by taking the lead on sust...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The challenges facing global businesses have intensified due to aggressive competition, increased government regulation, more demanding customers and stakeholders, and greater uncertainties. Rather than respond to these challenges as they occur, the BMW Group has prospered by taking the lead on sustainability, sustainable development, and environmental management practices. Its actions in leading change have resulted in record sales and profitability as well as a reputation as the "world's most sustainable automobile manufacturer." The case presents real-world perspectives about making the transformation from effective environmental management initiatives to outstanding strategic leadership based on sustainability and sustainable development. |
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| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
| ISBN: | 9781473937543 (ebook) : |