Dan Martell : opportunity evaluation by a serial entrepreneur /
This case explores the story of Canadian serial entrepreneur, Dan Martell. Of Martell's five ventures to date: two failed and were closed; two had successful profitable exits; and he is currently working on his fifth. This case explores how Martell built each of his five businesses and highligh...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
[London] :
SAGE,
2016.
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| Series: | SAGE knowledge. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case explores the story of Canadian serial entrepreneur, Dan Martell. Of Martell's five ventures to date: two failed and were closed; two had successful profitable exits; and he is currently working on his fifth. This case explores how Martell built each of his five businesses and highlights what each taught Martell about opportunity evaluation. Based on this background, the reader is asked to step into Martell's shoes as he reflects on his first ventures while evaluating the potential of his fifth. |
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| Physical Description: | 1 online resource : illustrations (black and white, and colour). |
| ISBN: | 9781473937451 (ebook) : |