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British supermarkets and multiculturalism in consumer food shopping behaviour /

The multicultural nature of UK society and how the supermarkets in the country meet the needs of the consumers from different countries present an interesting case. This case study explores the influence of culture as a dominant influence on the food purchase behaviour of various ethnic groups in th...

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Bibliographic Details
Main Author: Gbadamosi, Ayantunji (Author)
Corporate Author: Sage Publications
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Consumer behavior > Great Britain > Case studies.
Supermarkets > Great Britain > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book

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