http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Public relations and marketing for archives
Part I: Approaches. Websites / Michele M. Lavoie -- Social media / Lauren Oostveen -- Blogging / Lisa Grimm -- Media outlets / Stephanie Gaub -- Press kits and news releases / Russell D. James -- Newsletters / William Jordan Patty -- Visual materials / Stephanie Gaub -- Part II: Audiences. Educational programming / Maria Mazzenga -- Public presentations / Elizabeth A. Myers -- Historical societies, genealogists, and volunteers / Suzanne Campbell -- Donors / Victoria Arel Lucas -- College students / Gregory A. Jackson -- Appendix: Sample archives marketing plan.
edited by Russell D. James and Peter J. Wosh.
Includes bibliographical references and index.
How-to-do-it manuals for libraries ; no. 176