Handbook on key performance indicators for tourism marketing evaluation /

Bibliographic Details
Main Authors:	MacMillan, Kirsty (Author), Eccleston, Jim (Author), Munro, Jon (Author, Editor)
Format:	Book
Language:	English
Published:	Madrid : Brussels : World Tourism Organization ; European Travel Commission, [2017]
Subjects:	Tourism > Marketing. Tourism > Marketing > Evaluation.

Description
Item Description:	Authors from acknowledgments.
Physical Description:	166 pages : illustrations ; 30 cm.
Bibliography:	Includes bibliographical references.
ISBN:	9284418518 9789284418510