A designer's research manual : succeed in design by knowing your clients + understanding what they really need /
Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will hel...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Beverly, Massachusetts :
Rockport Publishers,
[2017]
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| Edition: | Second edition, updated and expanded. |
| Series: | Design field guides.
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| Subjects: |
Table of Contents:
- An overview of research in graphic design
- Research strategies and tactics
- Practicing a research-driven approach
- Project spotlights.