A designer's research manual : succeed in design by knowing your clients + understanding what they really need /
Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will hel...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Beverly, Massachusetts :
Rockport Publishers,
[2017]
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| Edition: | Second edition, updated and expanded. |
| Series: | Design field guides.
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| Subjects: |
| Summary: | Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. |
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| Physical Description: | 208 pages : color illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (page 201-204) and index. |
| ISBN: | 9781631592621 1631592629 |