Opinion polls and how they are used.

Joe Twyman discusses YouGov, an online opinion research company known for political research. YouGov recruits people in order to have a sample that is representative of the country as a whole. Twyman discusses the different studies that YouGov has done, how YouGov makes its predictions, and the infl...

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Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video in practice.
Subjects:
Online Access:Connect to this streaming video
Description
Summary:Joe Twyman discusses YouGov, an online opinion research company known for political research. YouGov recruits people in order to have a sample that is representative of the country as a whole. Twyman discusses the different studies that YouGov has done, how YouGov makes its predictions, and the influence of the work.
Physical Description:1 online resource (1 video file (25 min., 42 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473979925 (streaming video) :