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The power of political advertising.

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Professor Lynn Vavreck discusses political advertising, particularly highlighting the way text, music, voiceovers, and images can work together to manipulate a viewer's perception. She dissects three presidential advertisements and equips students to be mindful consumers of advertising.

Bibliographic Details
Corporate Author:	Sage Publications
Format:	Video
Language:	English
Language Notes:	Closed-captions in English.
Published:	London, United Kingdom : SAGE Publications Ltd, 2016.
Series:	SAGE video tutorials.
Subjects:	Advertising, Political. Nonfiction television programs. Internet videos.
Online Access:	Connect to this streaming video

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