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The power of political advertising.

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Professor Lynn Vavreck discusses political advertising, particularly highlighting the way text, music, voiceovers, and images can work together to manipulate a viewer's perception. She dissects three presidential advertisements and equips students to be mindful consumers of advertising.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video tutorials.
Subjects:
Advertising, Political.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Professor Lynn Vavreck discusses political advertising, particularly highlighting the way text, music, voiceovers, and images can work together to manipulate a viewer's perception. She dissects three presidential advertisements and equips students to be mindful consumers of advertising.
Physical Description:1 online resource (1 video file (22 min., 53 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473978096 (streaming video) :