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Second Indicator |
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|a 2017023768
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|a 9780749480813
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|a HF5415.1263
|b .H36 2017
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|a 658.8/04
|2 23
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| 100 |
1 |
|
|a Hall, Simon,
|d 1971-
|e author.
|0 http://id.loc.gov/authorities/names/n2017027378
|
| 245 |
1 |
0 |
|a Innovative B2B marketing :
|b new models, processes and theory /
|c Simon Hall.
|
| 246 |
3 |
|
|a Innovative business-to-business marketing
|
| 264 |
|
1 |
|a London, United Kindgdom ;
|a New York, NY, USA :
|b Kogan Page Limited,
|c 2017.
|
| 264 |
|
4 |
|c ©2017
|
| 300 |
|
|
|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
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|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
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| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Introduction to business marketing -- Developing your marketing strategy -- The new marketing mix -- B2B marketing strategy and planning -- Improve B2Bb2b customer-centric marketing -- Business customers and buying behaviours -- Acquisition marketing -- Retention and loyalty marketing -- C-suite marketing -- From product to solutions marketing -- B2B influencer marketing -- Transform through content and digital marketing -- Digital and content marketing -- Digital marketing strategy and planning -- B2B digital marketing channels -- Content marketing -- B2B social media marketing -- B2B brand building -- Collaborating with channel partners -- The modern B2B channel landscape -- Marketing to channel partners and enabling them -- Marketing through channel partners -- Channel marketing strategy and control -- Optimizing marketing execution -- Sales and marketing alignment -- Account-based marketing -- Lead generation -- Modern B2B events marketing -- Modern marketing operations -- Index.
|
| 588 |
|
|
|a Description based on online resource; title from digital title page (viewed on August 22, 2017).
|
| 500 |
|
|
|a Electronic resource.
|
| 650 |
|
0 |
|a Industrial marketing.
|0 http://id.loc.gov/authorities/subjects/sh85065897
|
| 650 |
|
0 |
|a Telemarketing.
|0 http://id.loc.gov/authorities/subjects/sh86006706
|
| 655 |
|
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|a Electronic books.
|2 local
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| 710 |
2 |
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|a ProQuest (Firm)
|0 http://id.loc.gov/authorities/names/n2007068018
|
| 776 |
1 |
8 |
|i Print version:
|a Hall, Simon, 1971- author.
|t Innovative B2B marketing
|b 1st Edition.
|d New York, NY : Kogan Page Ltd, [2017]
|z 9780749480806
|w (DLC) 2017013828
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| 856 |
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|u https://ebookcentral.proquest.com/lib/tamucs/detail.action?docID=4929727
|y Connect to the full text of this electronic book
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|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF5415.1263 .H36 2017
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5415.1263 .H36 2017
|t 0
|l Available Online
|