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Political advertising in the 2012 presidential election.

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Professor Ken Goldstein discusses the 2012 presidential election and campaign strategies. The 2012 election should have been very competitive, but Barack Obama won by a comfortable margin. Obama's campaign used targeted television advertising, and it spent less than the Republican Party.

Bibliographic Details
Corporate Author: Sage Publications
Format: Video
Language:English
Language Notes:Closed-captions in English.
Published: London, United Kingdom : SAGE Publications Ltd, 2016.
Series:SAGE video cases.
Subjects:
Advertising, Political > United States.
Presidents > United States > Election > 2012.
Nonfiction television programs.
Internet videos.
Online Access:Connect to this streaming video
Description
Summary:Professor Ken Goldstein discusses the 2012 presidential election and campaign strategies. The 2012 election should have been very competitive, but Barack Obama won by a comfortable margin. Obama's campaign used targeted television advertising, and it spent less than the Republican Party.
Physical Description:1 online resource (1 video file (18 min., 37 sec.)) : sound, colour.
Audience:Specialized.
ISBN:9781473975484 (streaming video) :