rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Malcolm McDonald on key account management
  name:
    name part: McDonald, Malcolm
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Rogers, Beth
    name part: 1957-
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2017
    copyright date: 2017
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Acknowledgements -- Introducing key account management -- The role of key accounts in achieving business growth -- Selecting the right key accounts -- Understanding buying decisions -- Key account plans -- Understanding account-based marketing -- People and skills for key account management -- Going global with key accounts -- The risks of key account management -- The future of key account management -- Appendix 1: The McDonald and Rogers 10 guidelines for profitable key account management -- Appendix 2: A quiz for key account managers -- Appendix 3: Important research articles on key account management -- Index.
  note: Malcolm McDonald with Beth Rogers.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Key accounts
  subject:
    topic: Selling
    topic: Key accounts
  classification: HF5415.123 .M33 2017
  classification: 658.8/102
  related item:
    title info:
      title: Malcolm McDonald on key account management
    name:
      name part: McDonald, Malcolm, author.
    origin info:
      publisher: New York : Kogan Page Ltd, [2017]
    identifier: (DLC) 2017022502
  identifier: 9780749480790
  identifier: 0749480793
  identifier: 9780749480776
  identifier: 2017030249
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 170628
    record change date: 20250816205910.2
    record identifier: in00003886683