Cover Image

A practical guide to event promotion /

Bibliographic Details
Main Authors: Jackson, Nigel A. (Author), Angliss, Katie (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2018.
Subjects:
Special events > Marketing.
Special events > Public relations.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1. Introduction
  • Section 1: Theoretical underpinning
  • 2. Communicating with your audiences
  • 3. Events and communication channels
  • Section 2: Printed media
  • 4. Advertising
  • 5. Direct communication
  • 6. Media relations
  • 7. Merchandising
  • Section 3: Online media
  • 8. Websites
  • 9. Social networking sites
  • 10. Email
  • Section 4: Multimedia
  • 11. Video
  • 12. Images
  • 13. Exhibition stands
  • 14. Conclusion.