Cover Image

A/B testing : the most powerful way to turn clicks into customers /

Show other versions (1)
Bibliographic Details
Main Author: Siroker, Dan
Corporate Author: ProQuest (Firm)
Other Authors: Koomen, Pete, 1982-
Format: eBook
Language:English
Published: Hoboken : Wiley, 2013.
Subjects:
Organizational effectiveness.
Multimedia systems > Social aspects.
Application software > Testing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • How A/B testing helped win the White House
  • twice
  • What to test
  • Refine, explore, and refine
  • Less is more : reduce choices
  • Conclusion
  • Acknowledgements.