Research to revenue : a practical guide to university start-ups /

Bibliographic Details
Main Authors:	Rose, Don, 1960- (Author), Patterson, Cam (Author)
Corporate Author:	UPSO (University Press Scholarship Online)
Format:	eBook
Language:	English
Published:	Chapel Hill : The University of North Carolina Press, [2016]
Series:	Luther H. Hodges, Jr. and Luther H. Hodges, Sr. series on business, entrepreneurship, and public policy.
Subjects:	Academic spin-outs. Technology transfer. University-based new business enterprises. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction. Once upon a time ...
What's in the book
Commercializing university technology and the role of start-up companies. Technology commercialization
Start-ups versus licensing to established companies
Types of university start-ups
Technology-based university start-ups
The university start-up : characteristics and context. Anatomy of a start-up company
The university start-up ecosystem
Key steps to a start-up. Overview of key steps
Key step : recognizing the opportunity
Key step : disclosure to the university
Key step : filing for intellectual property protection
Key step : recruiting advisers and mentors
Key step : developing the business case
Key step : forming the company
Key step : building the management team
Key step : licensing the intellectual property
Key step : gathering market information
Key step : defining and refining the business model
Key step : early-stage marketing
Key step : writing the business plan
Key step : raising initial capital
Key step : finding space
Key step : raising growth capital
Key step : developing the product
Key step : establishing manufacturing
Key step : engaging the customer : marketing, sales, and business development
Key step : the exit
The bumps in the road
Case studies. Oncotica
Sensorlogix
Cylent
Summary
Stakeholders' perspectives. The faculty
Business leaders
University research administrators.