Public relations and the corporate persona : the rise of the affinitive organization /

Bibliographic Details
Main Author: St. John, Burton, 1957- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2017.
Series:Routledge new directions in public relations and communication research.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781317370727 (electronic bk.)
1317370724 (electronic bk.)